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Technical aspects: These are the cookies that allow you to browse the website or the platform and use the different options or services offered, such as controlling the traffic and communication of data, identifying the session, accessing restricted access areas, using security elements while browsing or storing contents for the dissemination of videos or audio files and sharing content through social media like Twitter, Facebook, Google+ and YouTube. They may be session or persistent cookies.
For example:
- To balance traffic on the website in order to offer customers a reliable and uninterrupted service.
- To limit traffic on key parts of the website in order to maintain performance levels.
- To ensure the correct operation and provision of our services when you have searched for them on other websites.
- To store your agreement to the website privacy policy, cookie policy and terms of use, without which you would not be able to visit iberia.com.
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Ease of use: These cookies allow you to access the service with certain pre-defined characteristics based on a series of criteria in your terminal, such as the type of browser you use to access the service and the regional configuration from where you access it, etc.
For example:
- To collect comments about customer satisfaction through the website questionnaire.
- To obtain information about how visitors use the website in order to improve its usability.
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Analysis
These cookies allow us to quantify the number of users and also perform measurements and statistical analyses on our users’ use of our website. The aim of this analysis is to improve the browsing experience on our website.
For example:
- To collect comments about customer satisfaction through the website questionnaire.
- To obtain information about how visitors use the website in order to improve its usability.
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Advertising
These cookies allow Iberia to manage the advertising spaces on the website as efficiently as possible.
For example:
- To allow iberia.com to present different versions of the site for marketing purposes.
- To manage invitations on iberia.com for instantaneous offers.
- To allow third parties to show appropriate adverts and monitor their effectiveness.
Please bear in mind that if you delete the cookies we won't know whether you have decided to reject advertising and third-party banners will therefore appear when you visit certain other websites.
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Behavioural target advertising: These cookies store information about your behaviour online, obtained through continued observation. Thanks to these, we know what your internet browsing habits are and can show you adverts related to your browsing profile.
What is online behavioural target advertising or interest-based advertising?
- Online behavioural target advertising (also known as interest-based advertising) is a way of ensuring that the adverts shown on the websites you visit are more relevant to you and your interests.
- Shared interests are grouped on the basis of previous browsing activity on the website so that the adverts shown coincide with website users' shared interests. This makes the advertising on the website as relevant and useful as possible. Relevant adverts may also be shown on the basis of the website content you have just viewed. This is known as retargeting.